Personal Profile Summary
Experienced researcher and published author focused on the consumer's experience of goods, services and particular brands
Animated and professional international presenter
Knowledge and practical expertise extends across the fields of business, marketing, and healthcare
Research focus includes impoverished consumers, food consumption, health care services, public policy, brands, branding and brand strategy
PhD research investigated the question of quality in healthcare from the patient perspective
Published in Journal of Consumer Affairs, Journal of Business Research, Psychology & Marketing, Marketing Theory, Journal of Marketing Management, Consumption, Markets & Culture, Arts and the Market, and Journal of Customer Behaviour as well as others
Schembri, S. and Sandberg, J. (2011), “The experiential meaning of service quality,” Marketing Theory, 11, 2, 165-186.
Schembri, S. (2006), “Rationalizing service logic or understanding services as experience?” Marketing Theory, 6, 381-392.
Schembri, S. and Sandberg, J. (2002), “Service quality and the consumers’ experience: Towards an interpretive approach,” Marketing Theory, 2, 2 189-205.
Schembri, S. and Kristiansen, S. and Merrilees, B. (2010), “Brand consumption and narrative of the self,” Psychology & Marketing, 27, 6, 623-638.
Cooper, H., Schembri, S. and Miller, D. (2010), “Brand-self identity narratives in the James Bond Movies,” Psychology & Marketing, 27, 6, 557-567.
Pride, Ferrell, Schembri, et al. (forthcoming), Marketing Principles (4th edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2017), Marketing Principles (3rd edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2014), Marketing Principles (2nd edn) Cengage Learning: Melbourne Australia.
Pride, Ferrell, Schembri, et al. (2012), Marketing Principles (1st edn) Cengage Learning: Melbourne Australia.
Professor and Cal Turner Endowed Chair
2009 - Present
Coauthored with Pride and Ferrell, this Marketing Principles textbook has been published across 1st, 2nd, and 3rd editions, with the 4th edition currently underway and due for release late 2020. Targeted to Asia-Pacific, this book is designed as the ideal alternative to mainstream options.
PhD Program Director
Vackar College of Business and Entrepreneurship
Department of Marketing
Jan 2013 - Aug 2019
Lecturer (tenured): equivalent to Assistant Professor)
Griffith Business School
Department of Marketing
2003 - 2011
The University of Queensland
1999 - 2005
Experienced academic researcher, published author, and professional speaker
Qualitative Market Research
PhD Management 1999 – 2005
Thesis title: "Consumer understanding of professional service quality: A study of General Practice medicine"
This thesis investigates professional service quality from the consumer’s view, specifically in the context of General Practice (GP) medicine. Using a phenomenographic reseach design that included a combination of observation and interviewing, this work addressed the question of how consumer’s experience of GP service quality. The findings identified three qualitatively different ways of understanding professional service quality: i) GP service quality as being told what to do in a caring manner; ii) GP service quality as being given the opportunity to express issues and concerns; iii) GP service quality as engaging with the doctor in a dialogue. Published papers from this research can be found in the critical marketing journal, Marketing Theory.
BBus (Hons I) Marketing 1998 – 1999
Thesis title: "Ethical frameworks and the medical service encounter"
Certificate in Research Higher supervision 2006
This certification is a qualification designed to ensure recipients are adequately trained to supervise higher degree students such as Masters by Research and PhD students